Join our partners at Workterra for an interactive webinar!

Webinars

Webinar: Easing the Lift of Open Enrollment

Caroline Boyland

## ADP and Nayya Team Up for a Much-Watch Broadcast

Our Co-founder and CEO, Sina Chehrazi, recently teamed up with Sarah Oliver of Guardian Life, and Maggie Novo-Chavarry & Mitch Geiger of ADP to discuss how employers need to rethink their approach to benefits– focusing on employee experience and compliance. 

We definitely recommend watching this broadcast (the recording is linked below!), but if you’re short on time, read on for highlights and key quotes from the session.

## Understanding the Importance of Benefits in Today’s Labor Market

**“The “Year of the Worker” remains strong. And employers have had to focus on better understanding the needs of their dynamic workforce so that they can continue to attract and retain talent… The status quo is not acceptable anymore. There needs to be greater focus on the benefits offered to keep the best talent but also stand out in that job market” – Maggie Novo-Chavarry**

In the aftermath of the Great Resignation, benefits are more important than ever before. Your organization’s benefits packages could mean the difference between attracting top talent or losing them to another company. It also gives potential employees a window into what your company’s culture is like. Do you value the physical, mental, and financial wellness of your employee? And do your benefits options reflect this?

The pandemic and recent economic uncertainty have completely reshaped the employment landscape, and workers now desire robust support, safety, and well-being resources from their employers.

## The Role Benefits Play In Employee Value Proposition (EVP)

**“We looked at the Great Resignation & the Great Reshuffle, and what we’ve seen is that employees want to A) work for an employer who aligns with their values and brings to them what they want from their life and B) who values them. And we all know just how important benefits are in that value proposition… 90% of employees rank benefits as the second most important thing they look at when assessing a new opportunity.” – Sina Chehrazi**

According to recent research, the only thing employees value more than benefits when evaluating a job is their salary. If employers want to attract and retain great talent, bolstering your benefits offering and experience can go a long way.

## The Key is a Holistic Benefits Approach

**“It’s paramount now to really be able to show the value that you’re providing to your employees and really show them that you care by providing benefits that matter to them– that are much more holistic than they ever were before and really easy to understand… We have to rethink how we’re offering products and how we’re offering solutions to families.” – Sarah Oliver**

A holistic approach to benefits means going beyond traditional packages that only include health, vision, and dental. It’s giving workers the flexibility to work from home or in a hybrid environment, creating broader benefits packages with a focus on choice, giving access to mental health resources, offering family-friendly benefits, and more. Voluntary benefits like hospital indemnity, critical illness, accident insurance, and others are more important than ever in today’s economic and global health climate.

These key findings are only a fraction of the info packed into this webinar. For HR leaders, this session is a must-watch, especially considering recent changes such as the overturning of Roe v. Wade and how it may affect benefits for your company. 

[Watch the FULL webinar here.](https://event.on24.com/wcc/r/3842208/CE8E7359579B44DBEB16A75E4E7FF848?partnerref=nayya)

Read our key findings from the session and watch the full on-demand webinar.

ADP, Nayya, and Guardian Team Up For A Must-Watch Broadcast

## Guardian, Nayya, and Flock Team Up for Enrollment Bootcamp

Our very own Chief Marketing Officer, Dan Murdoch, joined Guardian Life’s Gene Lanzoni & Jeffery Klas, alongside Flock’s Mike Byrne in a webinar to talk about employee benefits enrollment. There’s no doubt that selecting benefits is one of the most important financial decisions workers make every year– however, trends are showing that people might not be moving in the right direction.

At the core of the problem, choosing and understanding benefits is a complex and confusing process for most employees. From understanding benefits jargon like deductibles, co-pays, in-networks, out-of-networks, what’s covered, what’s not covered, voluntary plans, and more, to the lack of comprehensive education behind their decision-making, it makes the selection process extremely difficult. 

Although many employees may believe they have a good grasp on what different packages offer and how they benefit the individual, studies by Guardian Life found that the average working adult scored a C- when quizzed on the subject of benefits enrollment.

So, what’s the solution? Data-driven support and advancements in technology can improve enrollment, make the process seamless, and get people the information they need to make the best benefits decision for their health and financial wellness.

### Flock + Nayya 

The first thing employers need to tackle is taking the complexity and confusion from benefit selection for employees. That’s where the integration between Flock and Nayya comes in. Nayya’s AI-powered solution creates a user-friendly benefits experience for Flock employees. Using Nayya, employees can fill out their personal information through a short survey and Nayya’s decision support technology will look at the data and present them with the best package recommendations tailored specifically for their needs and goals.

### The Power of Guardian APIs
Through the power of APIs, Guardian not only simplifies the enrollment process but  increases efficiency and makes for a better overall experience for everyone involved. Here are some of the key benefits of API integration for organizations:

- It takes policy creation and implementation from 6 to 12 weeks down to roughly 12 minutes. This saves HR hundreds of hours and decreases human-made errors.
- It provides instant, real-time data and updates. It also lowers billing and payroll discrepancies, saving the company money and time.
- Coverage determinations are immediate.
- It provides an 85% increase in employee satisfaction and completion rates.
- It removes challenges surrounding post-enrollment access to care.

### How to Navigate Developing & Upgrading Enrollment Technology

The bootcamp laid out 6 tips to help organizations navigate the complex landscape of enrollment tech:

1. Clearly establish company goals and objectives
2. Work closely with your benefits broker
3. Understand what benefits and services you need specifically for your organization
4. Figure out what in-house resources are available and required
5. Learn your cost structure
6. Carefully choose the right carrier partner

What it comes down to is that technology can be the answer to the challenges surrounding benefits enrollment for both employers and employees. This is one webinar you won't want to miss.

[Check out the full webinar here.](https://event.on24.com/wcc/r/3854322/7B93050EFE021082EBB2F3CEE4B6931F)

Guardian, Nayya, and Flock team up to bring you enrollment bootcamp.

Webinar On Demand: Enrollment Bootcamp

This week, [Akash Magoon - Cofounder and CTO of Nayya](https://www.linkedin.com/in/akash-magoon-148a3029) hosted a panel of experts to discuss promoting privacy, advancing data security, and building and scaling personalized software within healthtech, fintech, and AI driven product companies. The takeaway? While data privacy and security should be at the forefront of every business strategy, there are ways to make it less scary and conreavoluted for your end user. 

I definitely recommend the watch (located at the bottom of this article!), but if you don’t have time, here are 4 key points that I took away from watching the panel.

**1. Be transparent**

We live in a world in which just about every app, website, and social platform is asking consumers for data. This has led to what feels like a binary divide between consumers, half of us are fearful and angry (“why do they even need all this information?”), and the other half have essentially given up (whatever, my data’s out there already, what more could they possibly take?). No matter which side of the spectrum consumers are on, the conversation around personal data is typically not a positive one. One way to create a more positive consumer experience? Be transparent about what you’re asking for and why. [Farid Vij - Cofounder and COO of Ciitizen](https://www.linkedin.com/in/faridvij/), highlights his team’s successful approach in the panel. Vij explains that their technology gives consumers the ability to opt-in to share their data. They found that while sharing rates were originally low, once they took a “here’s the data we would collect, here’s why we collect it, here’s how it helps us, you, and others” approach, sharing went up to 85%. It’s important to remember that there is nothing wrong with a business model that collects or interprets data, the issue forms when a consumer doesn’t have a choice of what is happening with their data. He also mentions that the way that they ask is critical as well—the ask doesn’t come in the form of a 30-page-long “terms of service” doc, but through clear, easy to understand messaging that helps consumers understand the why behind the ask.

**2. Set expectations and meet them**

Insights from [Matt Cooper -  Principal, Cybersecurity & Data Privacy of Vanta](https://www.linkedin.com/in/irlcooper/) fall in line with this transparency component as well. Cooper stresses the importance of having a clear understanding of your data situation—understanding how data regulations affect you, what your data flows look like, what information you’re collecting, and how you’re collecting it. This will help you establish a defensible privacy program. He uses the analogy of “getting your house in order,” this will help you understand what you’re doing to comply and ensure you’re transferring data in a way that is clear and respectful of the end consumer. Above all, set expectations of what your data collection and usage looks like, and meet those expectations. This will establish trust and confidence in you and your brand.

**3. Lead with data ethics**

For [Frank Caserta - Chief Information Security Officer at LiveRamp](https://www.linkedin.com/in/frankcaserta/), data ethics always comes first. Caserta outlines how his data ethics team solely focuses on advocating for the ethical use of data. When it comes to data privacy and security, laws can vary geographically, and things aren’t always black and white. A data ethics team can monitor changing laws and ensure your organization is doing what it needs to to be compliant with new and updated regulations. This also plays a major role in product development, said Caserta. Involving your data ethics team early and often can ensure that you’re answering the right questions (read: is this product we’re considering building even legal? Just because we can do it, does that mean we should?). Getting your data ethics team involved early on can ensure that you are following all necessary regulations, no matter what it is that you’re working on.

**4. Become a trusted partner**

Finally, become a partner consumers can trust. Easier said than done, right? Similar to the age-old “you’ve got to give respect to get it” sentiment, [Dustin Goodwin - Head of Data Security at Nayya](https://www.linkedin.com/in/fractional-cto/) stresses the importance of respecting the consumer and their data to create a strong partnership. When it comes to the “how,” Goodwin recommends making sure that you’re coming from the right mindset. He sees himself as an advocate for the consumer’s data, and states that as long as you’re thinking in that frame of mind, you’re always going to be coming from the right place.

All this to say, there’s a lot of fear and concern from consumers when it comes to data privacy and security. The sentiment was clear across the panel that we, as an industry, need to find a clear and consistent way to communicate with users about their data. Providing clarity and education around what data is collected and how it is used can go a long way in establishing trust and confidence in a partnership. When handled properly, sharing data has the potential to increase personalization, accessibility, and transparency. Instead of being associated with fear, there’s an opportunity for increased equity, transparency and a healthy relationship between consumers, businesses, and data.

Watch the full panel, here:

<Video src="https://player.vimeo.com/video/709307670?h=43bcb705af&title=0&byline=0&portrait=0" frameBorder='0' allow='autoplay; fullscreen; picture-in-picture' allowFullScreen />

We hosted a panel of experts to discuss data privacy and security. 

Webinar: Easing the Lift of Open Enrollment

Suggested Content

ADP, Nayya, and Guardian Team Up For A Must-Watch Broadcast

Webinar On Demand: Enrollment Bootcamp

Personalized Experiences Fueled by Personalized Data: A Panel Discussion on Privacy & Data Security

Join Our Newsletter