We are on a mission to make Americans better protected through smarter health, insurance, and finance decisions.

Our Reason for Being

In the world of insurance, 200+ million Americans are left confused, left guessing, and left unprotected.

The idea for Nayya began when our co-founders, who were previously working with the actuarial, underwriting, and data science teams of the country's largest insurers, encountered the remarkably poor consumer experience that most American have when making insurance and employee benefits decisions. It turns out, this experience gap is getting worse: today, 81% of consumers find the process of picking insurance to be very stressful and over 1 in 4 actually regret the benefit choices they make.

At Nayya, we're changing the way Americans make these decisions. Every day, we work to build a company where people are growing their impact and their careers. Creating a more prosperous future for people is at the heart of what we do -- both for the employees that we serve and for those that join our team.

Our Core Values


The consumer is our north star. We constantly raise the bar on our performance and hold ourselves to the high standards required to make change in a complex industry.


We bring complete courage, confidence and bravery to every challenge we attempt to tackle. No task too big or too small.


The absence of any feelings of being better than others; freedom from pride and arrogance; lack of false pride.


Unwavering candor and honesty in providing complete visibility into the successes, and sometimes failures, of our business as we grow and scale.


It's an energy that comes from within – it is not forced on from without. An energy that pushes you challenge the hell out of your comfort zone, over and over. Complacency kills.