How flattering! Nayya was officially named to the CB Insights Fintech 250 🏆

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Benefit Decisions Are Hard.

For HR teams, communicating, educating, and enabling employees on all things benefits is a universal challenge. Welcome to a personalized benefits decision support platform that can check all the boxes.

Learn how Nayya helps you drive:

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Elizabeth Durkin

People Operations Manager

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Incorporating Nayya into open enrollment was a small action that had large positive outcomes in educating our employees on our many benefits options. The interactive and personalized experience in the platform made it easier for our employees to understand which benefits would be best for their personal circumstances.

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What’s Nayya?

A benefits experience platform that provides personalized decision support based on an employee’s mental, physical, and financial needs. Whether it’s open enrollment, qualifying life events, or onboarding a new hire, our step-by-step experience simplifies benefits selection and administration. With Nayya, employees can choose the right plans in 10 minutes or less.

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Who Do We Work With?

We’re here to enrich, not replace, your existing approach — Nayya works in harmony with Employers, Brokers, Consultants, Carriers, Ben Admins, HCMs, and Digital Health Solutions, to provide employees with personalized decision support, education and more.


Leading organizations who put people first. Midsize to enterprise, we work directly with employers and benefits strategy stakeholders.

Brokers & Consultants

Brokers & consultants seeking to deliver better outcomes, expand portfolio innovation, and fortify relationships are partnering with us.


Innovative carriers, such as Guardian, Symetra, APL Standard, and others are leveraging Nayya to offer a more powerful benefits experience.

Strategic Partners

Partners across the HCM, Ben Admin, and Digital Health Solutions space. Our integrated experience leads to increased engagement and utilization.

The Power of Personalization

Nayya’s patented system uses machine learning to create personalized benefits recommendations.

By cross-referencing data from over +200M claims, +6K networks, and +3B external consumer data points, Nayya leverages AI to suggest a personalized benefit recommendation based on an employee's lifestyle, habits, finances, and health history.

Why is this experience 'need-to-have'? Employees everywhere struggle with making informed and confident benefits decisions. Parsing through the benefits guides and 'doing the math' on their own makes choosing the benefits that meet their unique mental, physical, and financial needs nearly impossible. Everyone faces different circumstances and their benefits need to respond to whatever life may bring. Nayya's mission is to power a truly personalized experience that can make that a reality.

Privacy matters. We uphold the highest standards in data privacy, security, and accessibility by following SOC2, HIPAA, and CCPA compliance measures.

Data Security Audits

Implementation Made Easy

No matter the size or complexity, we have experienced and dedicated teams to support you in successfully activating Nayya.

Implement and go live in a matter of days, not weeks. It's as easy as 1,2,3.

Adrian Rosales

Implementation Specialist

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Organize and Share Information

Our success team gets started by gathering your plan, benefit, and contribution information. We then configure those details with your census data and technical needs.

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Testing and Gathering Feedback

Ahead of OE, we provide complete access for testing and quality assurance purposes. Receiving feedback and optimizing the experience is the name of the game.

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Launch and On-Going Support

After launching, we're with you every step of the way. Sharing insights and ensuring that all is going to plan is part of the Nayya experience.


"I've never experienced a more professional, organized implementation for a point solution. The Nayya team was responsive and professional. Overall, the tech that Nayya provides is top-tier and easy to use."

The Company We Keep

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We’d love to connect with you

Let’s talk about how you can create a personalized benefits experience that works like magic.