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Prudential and Nayya Partner to Bring Personalized Benefits to Millions of American Employees

by Nayya Marketing July 13, 2023

63% of employees aren’t confident when choosing benefit plans that best fit their unique needs

Today, Prudential Financial, Inc. announced it has formed a strategic partnership with leading benefits experience platform, Nayya, to harness artificial intelligence and data science to empower employees to make better workplace benefits decisions. The new partnership will allow Prudential clients to take advantage of Nayya’s benefits decision support tool during open enrollment, which will help employees better understand benefit options and make smart decisions.

As healthcare costs and complexity continue to increase in the U.S., many employees are confused about how to navigate their benefits in an affordable, cost-effective manner. According to recent research, 63% of employees don’t understand their benefits, despite the billions of dollars invested in benefits education by companies. Prudential is excited to offer Nayya to its clients to take advantage of their employee health and financial wellness data to provide real-time personalized benefits recommendations, as well as year-round guidance, in order to maximize benefits and help employees make the best, most affordable choices for themselves and their families.

“At Prudential Group Insurance, we want employers to be able to better educate and engage their employees during moments that matter,” said Michael Estep, Head of Product for Prudential. "We are transforming the enrollment experience by providing simple, yet powerful ways to help employers be the rock their employees can rely on when it comes to selecting the right workplace benefits.”

"Our partnership with Prudential is a key milestone to employee empowerment. In an ever-changing world where employers are spending more on benefits than ever before, employees need to make informed decisions about their health and financial wellness," said Sina Chehrazi, Founder & Chief Executive Officer, Nayya. "Prudential’s leadership is bringing innovation to the benefits experience with scale and pace. It will change the trajectory of our industry and our ecosystem in positive ways.”

You can view the full press release here, and for additional information, please visit

About Prudential Financial Prudential Financial, Inc. (NYSE: PRU), a global financial services leader and premier active global investment manager with approximately $1.4 trillion in assets under management as of March 31, 2023, has operations in the United States, Asia, Europe, and Latin America. Prudential’s diverse and talented employees help make lives better and create financial opportunity for more people by expanding access to investing, insurance, and retirement security. Prudential’s iconic Rock symbol has stood for strength, stability, expertise, and innovation for nearly 150 years. For more information, please visit

Prudential Group Insurance manufactures and distributes a full range of group life, long-term and short-term disability and corporate and trust-owned life insurance in the U.S. to institutional clients primarily for use within employee and membership benefit plans. The business also sells critical illness, accidental death and dismemberment and other ancillary coverages. In addition, the business provides plan administrative services in connection with its insurance coverages, and administrative services for employee paid and unpaid leave, including FMLA, ADA, and PFL.

About Nayya Founded in 2019, Nayya is a new age, software and data infrastructure company transforming the way employees understand, choose and use their benefits, driving better financial outcomes for employees and employers. Year round, Nayya analyzes data to ensure that the right benefits and point solutions are provided to employees when they need it most. Nayya’s mission to give consumers financial peace on their best days, and confidence on their worst. Nayya is headquartered in New York, NY. For more information, please visit

Media Contacts

Prudential Financial Marisa Amador,

Nayya Kate Caballero,

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