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Symetra Improves Benefits Enrollment Experience with Nayya Platform

by Nayya Marketing June 13, 2022

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Personalized decision support and benefits engagement platform helps employees make informed decisions during open enrollment and throughout the year

Responding to the transformational changes underway in workplace benefits, Symetra Life Insurance Company is enhancing its group benefits services and capabilities with Nayya, a leading benefits experience platform. Available for employers offering group life and accidental death and dismemberment (AD&D) insurance, group disability insurance, and voluntary benefits, the Nayya platform offers employees a guided experience to help them select the tailored benefits they need beginning with the open enrollment process and continuing throughout the year.

“Symetra is taking an innovative, consumer-focused stance that not only fosters a more personal benefits experience, but will set a new standard for open enrollment and utilization across the industry.”

Starting with a guided enrollment experience and continuing with care navigation, employees are able to select and utilize their health and financial benefits wisely. Nayya Choose, an AI-powered benefits enrollment tutorial gathers relevant information about each employee to assess their unique needs and provide personalized recommendations. Nayya Use continues to leverage this data, plus real-time claims integrations, to provide intelligent support that helps enrolled employees get the most out of their coverage throughout the year.

“We're thrilled to be partnered with Symetra, a recognized leader in the insurance and benefits space, to transform consumer understanding,” said Sina Chehrazi, chief executive officer, Nayya. “Symetra is taking an innovative, consumer-focused stance that not only fosters a more personal benefits experience, but will set a new standard for open enrollment and utilization across the industry.”

Symetra offers group life, disability, absence management and stop loss insurance coverage. Its voluntary product suite includes critical illness, accident and hospital indemnity insurance, as well as GapAssist, a package of accident, critical illness and hospital indemnity benefits designed to complement any other plan, including major medical coverage paired with an HSA.

About Symetra

Symetra Life Insurance Company is a subsidiary of Symetra Financial Corporation, a diversified financial services company based in Bellevue, Washington. In business since 1957, Symetra provides employee benefits, annuities and life insurance through a national network of benefit consultants, financial institutions, and independent financial professionals and insurance producers. For more information, visit www.symetra.com.

Read the release on Business Wire.

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