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Benefits have always existed to support employees’ health and financial wellness. Medical insurance, retirement savings, supplemental health plans, FSAs and similar staples have long formed the bedrock of workplace financial security. But benefits, as they exist today, were never designed to cover every possible health and financial need.
At Nayya, we regularly ask users what they struggle with, what financial goals they set, and what decisions they consider. As we listen, it's clear that there are significant moments in people's lives that fall just outside the traditional benefits structure, and those moments are going unmet.
One of those key moments is buying a home. For Nayya users, like many Americans, homeownership remains a top priority, and an increasingly daunting goal. With home prices up 53% since 2019 and wages lagging behind, the path to a first home has never been harder. Yet, 1 in 10 of our users say they're planning to buy a home in the next year. That's a massive, underserved need, and one that traditional benefits have never addressed head on.
Foyer is on a mission to make homeownership more accessible and affordable for first-time buyers. It provides users with a dedicated savings account paired with personalized guidance, educational tools, and expert connections that take people from "someday" to "sold."
With Foyer, employees can:
We've built this partnership to be a seamless value-add for our employers.
Through Nayya's new Agentic platform, employers can simply opt-in to give their employees access to Foyer with an exclusive, negotiated discount, leveraging the scale of our platform. We take care of driving engagement by surfacing Foyer to employees who indicate they're first-time homebuyers right when it's most relevant to them. No hunting through benefits documents. No webinars or broad marketing campaigns needed. Just the right resource at the right moment.
The result: employers can offer unique, high-value benefits without adding to their team's workload, and employees get support that meets their unique needs where they are.
As we identify critical gaps in meeting employees’ financial or health needs, we will bring vetted, high-impact solutions directly to the platform.
Homeownership is one gap, but there are many more. We're actively building new partnerships to address them. Our goal is a future where no significant moment goes unsupported, even if it falls outside what a traditional benefits package was ever designed to cover.
If you're building something that could support those key moments, we want to hear from you. Reach out at partnerships@nayya.com.
