Nayya's new partnership was featured in Human Resources Director Magazine.

In the News

HRD: ADP announces integration of Nayya in ADP Workforce Now

Nayya Marketing 

**NEW YORK, September 5, 2024** – [Nayya](https://www.nayya.com/), a leading benefits experience platform that empowers employees to choose and engage with their benefits, today announced a strategic investment from [Workday Ventures](https://ventures.workday.com/).

This investment marks a significant milestone in Nayya’s journey to revolutionize the way employees utilize their benefits. With this investment, Nayya will continue to advance its mission of simplifying the benefits selection process, ensuring employees are equipped with the tools and insights they need to make informed decisions.

“Nayya is transforming the way employees engage with their benefits, and we’re excited to support them in their journey,” said Barbry McGann, managing director and senior vice president, Workday Ventures. “Our investment in Nayya reflects our shared commitment to enhancing the employee experience through innovative, data-driven solutions. We believe that Nayya’s approach will complement and elevate the benefits landscape, aligning with our broader vision of empowering both employees and employers.”

Nayya’s innovative platform leverages advanced AI and data analytics to deliver a personalized benefits experience for each employee. At a time when benefits optimization is more critical than ever, Nayya's technology stands out by reducing the complexity of benefits selection and driving higher engagement and satisfaction.

“We're at a pivotal moment in the benefits industry where personalization and holistic benefit guidance that spans health and wealth is the solution to a persistent lack of benefit engagement," said Sina Chehrazi, CEO of Nayya. "Workday Ventures’ investment is a strong endorsement of our approach and our technology’s impact. We are excited to accelerate our growth and continue shaping the future of benefits.”

**About Nayya:**
Founded in 2019, Nayya is on a mission to help employees make smarter decisions about their benefits. Through the power of AI and data analytics, Nayya provides personalized benefits experiences that simplify the complexities of benefits selection and year-round utilization. Partnering with leading employers and benefits providers, Nayya ensures a seamless and intuitive benefits experience that drives engagement, satisfaction, and retention. For more information, visit [www.nayya.com](https://www.nayya.com).


Nayya, a leading benefits experience platform that empowers employees to choose and engage with their benefits, today announced a strategic investment from Workday Ventures.

Blog Posts

Nayya Secures Strategic Investment from Workday Ventures to Enhance Employee Benefits Experience

**NEW YORK, August 28, 2024** – [CB Insights](https://app.cbinsights.com/signup?utm_source=research&utm_medium=report&utm_campaign=marketing_product_copy&utm_term=trial-signup&utm_content=AI-100) today named Nayya to its third annual [Insurtech 50](https://www.cbinsights.com/research/report/top-insurtech-startups-2024/), showcasing the 50 most promising private insurtech companies in the world.

“The 2024 Insurtech 50 winners are high-momentum companies shaping the future of insurance today,” **said Chris Sekerak, Senior Analyst at CB Insights.** “From AI-powered products to commercial insurance innovation, these startups are realizing many of the industry's biggest opportunities.”

Utilizing the [CB Insights platform](https://app.cbinsights.com/signup?utm_source=research&utm_medium=report&utm_campaign=marketing_product_copy&utm_term=trial-signup&utm_content=AI-100), the 50 winners were chosen based on several factors, including CB Insights datasets on deal activity, industry partnerships, team strength, investor strength, patent activity, employee headcount, and proprietary [Commercial Maturity](https://www.cbinsights.com/what-we-offer/data/) and [Mosaic Scores](https://www.google.com/url?q=https://www.cbinsights.com/mosaic-score/&sa=D&source=docs&ust=1724792841977450&usg=AOvVaw0S1d1UQLTEoo04I_cLgqZ4). We also dug into [Analyst Briefings](https://www.cbinsights.com/what-we-offer/technology-vendors/) submitted directly to us by startups.

Inspired by the end-employee. Powered by data. Nayya is revolutionizing the way consumers experience group benefits. Nayya drives benefits impact from enrollment to usage to re-enrollment through:
- **Data infused personalization** — bringing together data in order to surface hyper-relevant guidance at scale
- **Optimized benefits spend** — holistic solutions that balances healthcare needs and value with financial affordability 
- **Digital engagement expertise** — drive ultimate benefit impact through intuitive, timely member experiences

### **Quick facts on the 2024 Insurtech 50:**

- **500+ business relationships since 2020**, including with industry leaders like Swiss Re and Tokio Marine.
- **More than a dozen countries represented,** spanning Asia, Australia, Europe, and North America.
- **$5.6B in equity funding raised over time**, including $1B in 2024 so far (as of 8/19/24).
- **40% of winners are early-stage insurtechs,** from AI assistants to embedded insurance platforms.

### **About CB Insights**
CB Insights is an AI super analyst for market intelligence. It delivers instant insights that help you bet on the right markets, track competitors, and source the right companies. Our AI super analyst is powerful because it is built on the validated database of companies and markets that CB Insights is famous for. To learn more, please visit www.cbinsights.com.

### **About Nayya**
Nayya is a leader in benefits intelligence, driving innovation to create a future where every employee experiences benefits that are continuously tailored to their unique needs. By combining data-infused personalization with holistic guidance, Nayya enhances benefits understanding, reduces user friction, and drives impact across the entire benefits journey—from enrollment to utilization to re-enrollment. Our solutions empower individuals to make informed decisions, balancing healthcare needs with financial planning by delivering intuitive, impactful experiences that elevate overall well-being. Founded in 2019, Nayya continues to innovate in the benefits space, driving positive change in the way benefits are offered and utilized. 

For more information, [nayya.com](https://www.nayya.com/).


Nayya recognized for achievements in Health & Benefits.

News

Nayya Named to the 2024 CB Insights’ List of the 50 Most Innovative Insurtech Startups

_Strategic Investment Aims to Set a New Industry Benchmark for Employee Experience Within the $3 trillion Market of Non-Cash Compensation – across Health and Wealth_

August 8th, 2024 – ADP (Nasdaq: ADP), a leading global technology company providing human capital management (HCM) solutions, today announced a strategic investment in Nayya, an innovative employee benefits system of action through its strategic investment arm, ADP Ventures. 

Nayya has been an ADP partner since 2022, enabling smarter benefits management for over 600,000 employees on ADP Workforce Now. Today, ADP also unveils that Nayya’s product suite will be offered to more than 400,000 employees across ADP TotalSource, the world’s largest PEO. Using AI, Nayya’s products help employees choose their benefits, use their benefits, claim their benefits, and save for retirement in a holistic, data-driven, and automated way. 

“We’re excited to invest in and deepen our relationship with Nayya.  This partnership is setting a new benchmark for benefits guidance and employee experience through our data-driven approach: elevating industry standards for how benefits can be managed and enjoyed,” said Usman “Oz” Khan, senior vice president, ADP Ventures.

This transformative partnership combines ADP’s extensive employee benefits system of record (and vast HR data) with Nayya’s advanced employee system of action (and vast employee data). Together, the two companies are leveraging the use of data and artificial intelligence to provide employees with more tailored benefits experiences. 

The entire ecosystem has much to gain. Employers can optimize their benefits spending, brokers can scale effective data-driven advice down to employee level, and benefits carriers gain richer insights into customer needs, leading to better product offerings.

"The expanded relationship with Nayya through ADP Ventures represents an exciting opportunity to extend capabilities to PEO and across our entire client base, ensuring millions of employees can benefit from personalized guidance,” said George Michaels, ADP senior vice president, Health & Wealth. “This will enable employees and employers to select, optimize and manage benefits including claims management to retirement planning that meet their needs and supports their health and wealth-related goals.” 

“The employee benefits industry is at an inflection point. ADP is the largest payroll company in the world. ADP is the largest employee benefits administration company in the United States. The market leader is proceeding like the market leader. Combining best-in-class systems of record with best-in-class systems of action has proven vital to dominating industries: whether CRM, ITSM, or employee benefits. Nayya’s four-part product suite embedded within ADP will be a panacea to tens of millions of people looking for help.

Strategic Investment Aims to Set a New Industry Benchmark for Employee Experience Within the $3 trillion Market of Non-Cash Compensation – across Health and Wealth

HRD: ADP announces integration of Nayya in ADP Workforce Now

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