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HRE- 5 Quick hits from the Health & Benefits Expo Hall

Nayya Marketing 

NEW YORK, October 17, 2023 – Today MetLife announces a new strategic relationship with Nayya, a leading digital platform provider of benefits decision support and engagement, whereby MetLife will become the exclusive insurance carrier to offer Nayya's capabilities to employers with more than 1,000 U.S. employees on a go forward basis. By expanding its standard offering to include Nayya’s artificial intelligence-powered solution, MetLife will deliver enhanced benefits experiences to millions of individuals empowering today's workforce to make the most of employer offerings by choosing and using benefits that support their individual and evolving needs.

This announcement comes on the heels of MetLife’s latest U.S. Employee Benefit Trends Study research which found nearly half (45%) of today’s workforce say there are elements of their benefits packages they don’t fully understand. Lack of comprehension detracts from the major role benefits play in supporting the employee experience as 62% of employees say understanding how to use their benefits would give them a greater sense of overall stability and half (50%) say having it would make them more loyal to their employer.

“_While employees recognize the need for benefits, our research shows there are key barriers to employees’ understanding of what benefits are offered, how they can be used during critical moments and also year-round to support their personal needs and financial goals_,” says Bradd Chignoli, senior vice president, National Accounts & Financial Wellness at MetLife. “_Our work with Nayya will empower employees to make informed decisions and provide educational guidance to understand the value and increase use of their employer-provided benefits_.” 

As a leading provider of employee benefits in the U.S., MetLife’s relationship with Nayya complements its larger strategy to deliver simplified and holistic benefits experiences. Nayya’s benefits decision support and year-round engagement solutions will be offered at no cost to companies with more than 1,000 U.S. employees and be fully integrated within MetLife’s Upwise platform. In addition, MetLife will continue to work with other platforms that work with their customers and brokers. 

“_Through a mix of vision, culture and technology, MetLife and Nayya are embracing the challenges around benefits engagement and comprehension by joining best-in-class products with best-in-class consumer experiences_,” says Sina Chehrazi, CEO & Founder of Nayya. “_This collaboration couldn’t come at a more critical time to support today’s employees’ holistic health. Together, we’re paving the way to deliver on the full promise and potential of the U.S. benefits industry_.”

Nayya uses individual's information permissioned by users, gathered through a streamlined interface, and artificial intelligence algorithms to provide tailored and actionable recommendations across a full range of benefits including medical, dental, vision, life, disability and accident & health, pet insurance, health spending accounts, identity protection and legal plans, while considering how these products holistically work together. In addition to benefits decision support, Nayya provides on-going engagement to educate individuals and drive value of benefits throughout the year, providing proactive notifications and claims-based opportunities. MetLife and Nayya will begin demonstrating the two firms’ capabilities with customers and brokers in the first quarter of 2024.

**About MetLife** MetLife, Inc. (NYSE: MET), through its subsidiaries and affiliates (“MetLife”), is one of the world’s leading financial services companies, providing insurance, annuities, employee benefits and asset management to help individual and institutional customers build a more confident future. Founded in 1868, MetLife has operations in more than 40 markets globally and holds leading positions in the United States, Japan, Latin America, Asia, Europe, and the Middle East. For more information, visit [www.metlife.com](www.metlife.com).

**About Nayya** Founded in 2019, Nayya is a new age, software and data infrastructure company transforming the way employees understand, choose and use their benefits, driving better financial outcomes for employees and employers. Year round, Nayya analyzes data to ensure that the right benefits and point solutions are provided to employees when they need it most. Nayya’s mission is to give consumers financial peace on their best days, and confidence on their worst. Nayya is headquartered in New York, N.Y. For more information, please visit [nayya.com](www.nayya.com). 

**MetLife Media Contact:** 	
Liz Harish
929-343-7473
[elizabeth.harish@metlife.com](elizabeth.harish@metlife.com)

**Nayya Media Contact:** 	
Kate Caballero
646-932-2719
[kcaballero@nayya.com](kcaballero@nayya.com)

With nearly half (45%) of U.S. employees not fully understanding their benefits package, the new collaboration aims to increase benefits comprehension and yearlong utilization through a personalized approach.

News

MetLife and Nayya Team Up to Deliver Enhanced Employee Benefits Experiences

Nayya, a cutting-edge benefits experience platform, is excited to announce the appointment of Arik Gaisler as their new Chief Technology Officer (CTO). With over 15 years of experience in engineering, product leadership, and entrepreneurship, Arik joins Nayya with a deep history of guiding engineering and product teams across various domains, from startups to multi-billion-dollar corporations. Arik highlights the promising potential of the benefits technology sector:

>"Throughout my career, I’ve had the privilege to work across industries at inflection points. Nayya’s mission of empowering families to have peace and confidence in their benefits decision, aligns with BenTech’s potential for innovation in our increasingly connected world. With data becoming a first-class citizen through AI, I am thrilled to be joining Nayya and be at the forefront of this innovation."


>Sina Chehrazi, Nayya's CEO and Founder, shares his enthusiasm for Arik's arrival, "Arik's extensive experience in engineering, product leadership, and his entrepreneurial spirit flawlessly align with Nayya's mission to revolutionize the benefits experience."

As Nayya continues to pioneer innovation in the BenTech space, Arik's presence promises to usher in a new era of technological advancement, user-centered design, and data-driven solutions. 

**About Nayya**
Nayya is at the forefront of transforming how employees and their families engage with their benefits. The platform empowers users to make informed decisions throughout the benefits journey, from open enrollment and onboarding to qualifying life events and beyond. By providing transparency, personalization, and engagement, Nayya aims to alleviate the stress and confusion that often accompanies benefits decisions. With a commitment to excellence and a focus on creating a people-first culture, Nayya is poised to revolutionize the way Americans navigate their health and financial well-being. To learn more, visit nayya.com.


Nayya, a cutting-edge benefits experience platform, is excited to announce the appointment of Arik Gaisler as their new Chief Technology Officer (CTO). 

Nayya Welcomes Arik Gaisler as New CTO to Drive Innovation in BenTech 

Our technology was featured in an article from the Society of Human Resource Management [(SHRM)](https://www.shrm.org/resourcesandtools/hr-topics/technology/pages/outdated-technology-undermining-your-benefits-strategy.aspx) this week! Check out a highlight from the article below:

"Human resource leaders are investing more time than ever in designing benefits strategies to help attract and retain employees in a hyper-competitive hiring climate. But experts say the impact of offering new or enhanced benefits is undermined if employees are routinely frustrated or confused when choosing or using benefits packages—outcomes commonly caused by outdated or cumbersome benefits administration technology systems.

New York City-based platform Nayya uses AI to drive personalized benefits recommendations based on an employee's health history, finances, family makeup, life stage and other factors. The platform cross-references data from benefits claims, external consumer information and other sources to help make those recommendations. Nayya also uses proactive communication tools and automated e-mail nudges to help companies boost their open enrollment participation rates."



Thank you to Dave Zielinski and the team at SHRM for featuring Nayya in their recent post! Read the rest of the article, [here.](https://www.shrm.org/resourcesandtools/hr-topics/technology/pages/outdated-technology-undermining-your-benefits-strategy.aspx)

Nayya was mentioned in an article from SHRM this week!

HRE- 5 Quick hits from the Health & Benefits Expo Hall

Suggested Content

MetLife and Nayya Team Up to Deliver Enhanced Employee Benefits Experiences

Nayya Welcomes Arik Gaisler as New CTO to Drive Innovation in BenTech

SHRM: Is Outdated Tech Undermining Your Benefits Strategy?

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