The SuperAgent makes the employee benefits system stronger, simpler, and more transparent.
NEW YORK, September 10, 2025 – Nayya — the leading health and wealth AI adviser that works with the largest HR tech platforms, benefits providers, and employers — is acquiring Northstar, a financial wellness company that provides personalized guidance as an employee benefit. The company also announced that it is unveiling a first-of-its-kind SuperAgent to give tailored guidance and take actions that help people get the most out of their company’s benefits.
The AI adviser makes use of Nayya’s proprietary data platform that goes beyond just processing benefits data to understand the relationships between employee demographics, financial information, plan designs, and medical and carrier networks.
“Employers are questioning the value of the millions of dollars they are spending on employee benefits, and 74 percent of employees in 2025 report that they don't even understand what most of their benefits can do,” said Sina Chehrazi, Founder and CEO of Nayya. “This is exactly the type of problem last-mile AI can solve. We developed an agentic AI adviser because the technologies are here to dramatically simplify and personalize health and wealth decisions.”
Built on Nayya’s trusted benefits intelligence engine, Nayya's AI adviser is a fundamental shift beyond traditional benefits tools that merely answer questions to one that can actually take actions on employees' behalf with their consent, like automatically enrolling them in a new wellness program or auto-appealing claims that have been denied. To do that, the AI adviser processes over 20 million employee data points and is able to connect disparate sources and unify them into comprehensive, actionable insights.
By combining Nayya’s deep array of employee health, compensation, and actuarial data with Northstar’s robust financial planning capabilities and team of Certified Financial Planners, for the first time there will be a single unified platform for the entire spectrum of health and wealth experiences.
“Decisions about financial and health benefits are closely linked, and employees today are faced with a dizzying array of complex choices and tradeoffs,” said William Peng, CEO and Co-founder of Northstar. “The combined platform of Northstar and Nayya gives employees and employers a single point of contact for health and wealth questions ranging from retirement, insurance, savings, taxes, and more. I have always admired Nayya’s approach, as we share a similar vision to provide personalized guidance at scale, and I’m thrilled to join forces with them to accelerate our roadmap and better serve our customers.”
Northstar works with employers like Zoom, ServiceTitan, and NerdWallet to help employees manage their financial health. Founded in 2016, Northstar has raised more than $40 million in venture capital funding and its investors include Notable Capital, M13, Canvas Ventures, and Foundation Capital.
The combination of the two companies will bring a wealth of financial knowledge to Nayya’s platform. The capabilities of the AI adviser will help HR teams and benefits leaders connect with employees well beyond the open enrollment season. Through continuous benefits connections, employees can make the most of their financial and health benefits programs, and employers maximize their benefits investment by boosting utilization of available programs.
The new AI agent is built on Nayya’s existing infrastructure of deep partnerships with leading brokers, human capital management platforms, insurers, and employers. Nayya works with five of the top 10 HR tech platforms and helps nearly four million employees at some of the nation’s largest companies and governments better utilize their health and wealth benefits. The company counts Workday Ventures, ADP Ventures, MetLife Ventures, Guardian Ventures, Unum Ventures, isolved, Paychex, Aflac, Prudential, Symetra, Chubb, Mercer, Brown & Brown, Aon, bswift, and Telus among its backers and partners.
Today’s announcement comes as employers face mounting pressures to rein in spending for benefits that get costlier each year. Nayya’s AI capabilities offer a strategic lever to address the increasingly complex landscape while improving employee satisfaction and reducing administrative burden. 72 percent of employees take different benefits actions after using Nayya. Most recently, employees using Nayya Claims received an average of $7,500 in reimbursements when enrolled in supplemental health policies.
Interested employers can contact Nayya to learn more about Northstar or get invite-only access to the AI agent as of September 2025, with the technology entering general availability available in 2026.
About Nayya
Founded in 2019, Nayya is on a mission to connect people's most important information, so they can thrive in their health and wealth. Nayya’s platform is the first of its kind: agentic AI that doesn’t just advise, it acts—transforming benefits from a once-a-year decision into an always-on advantage for every employee. As a trusted platform to leading employers, Nayya unlocks long-term value through helping employees live more resilient lives. Learn more at nayya.com
About Northstar
Northstar is a financial wellness benefit that provides personalized guidance to support every employee on their unique financial journey. By partnering with employers, Northstar is able to reach employees at the start of their relationship with money—their paycheck. With access to a dedicated financial advisor (CFP®), easy-to-use tools, and accessible education, Northstar provides actionable advice to help employees navigate their benefits and reach their financial goals. For more information, visit northstarmoney.com.
