Building Something That Matters: My Strategy and Growth Internship Journey

Dylan Williams
August 13, 2025

I've always been drawn to environments where people build with urgency and purpose. Throughout college, I've worked for, consulted, and founded early-stage companies, each offering the chance to build from scratch and contribute to something larger than myself. Over time, I became increasingly attracted to the startup world's unique breed of people—those willing to take risks, challenge convention, and make necessary sacrifices to create meaningful change.

My search for a summer experience that embodied these ideals led me to Nayya, a company on a mission to connect people's most critical information and help them make informed health and wealth decisions. From day one, I was entrusted with the ownership of a high-impact initiative: leading user acquisition and growth for Nayya Claims Advocate, the company's first agentic, direct-to-consumer product.

Claims Advocate is an AI-powered tool that helps Americans appeal denied medical claims faster and more effectively. Users simply upload their denial letter, and the agent generates a personalized, science-backed appeal. Taking ownership of an entire product was daunting, but exactly the kind of opportunity I'd been seeking.

Diving Deep: Strategy in Action

My first days were spent immersing myself in the product, meeting with engineering and product teams to build essential context. From there, I began developing go-to-market tactics, collaborating with strategy managers and marketers to build our acquisition funnel and identify channels for market traction.

The results spoke volumes: over my internship, I increased landing page traffic by 300% and accelerated user adoption significantly. More importantly, I created partnerships with patient advocacy groups that put our product directly into the hands of people who need it most. Every improvement made it easier for Americans to advocate for themselves in a healthcare system that often feels overwhelming and impossible to navigate.

Beyond My Core Project

The scope of my impact extended far beyond my primary responsibilities. I collaborated with the sales team to analyze funnel metrics and uncover patterns in our selling process. I conducted competitive research that informed go-to-market strategy and contributed to early analyses that will shape future product decisions—decisions that will determine how we support users during some of life's most complex and stressful moments.

This diverse work pushed me to synthesize information rapidly, learn at breakneck speed, and take initiative even when the path forward was unclear. What stood out most was the unprecedented access I gained. Every project brought me into conversations with exceptional talent: savvy product managers, sharp strategy leaders, and experienced executives. As an intern, learning directly from this caliber of professional was both eye-opening and deeply motivating.

The Lasting Impact

This summer provided far more than a resume line. It gave me firsthand experience building something that genuinely matters. Something rooted in purpose, executed with impatience and courage, and shaped by people who embody excellence.

I leave Nayya not only with new skills but with profound clarity about the kind of work that energizes me. I'm grateful not just for the projects I owned, but for the people who challenged me, trusted me, and created space for my growth.

As I enter my final year at Georgetown, I carry everything this experience taught me, and an even stronger desire to be part of something greater than myself.