Nayya nabs $55M to expand its recommendation and personalization engine for healthcare and other benefits

Digital health came into its own during the COVID-19 pandemic, providing a socially distanced way for people to use apps, smartphone cameras, wearables and web services to connect with physicians and handle many other tasks that previously would have required attending meetings in person. That’s opened the door to a number of other online tools to enter the conversation with the promise of giving users not just a straight replacement but potentially better service than they might have experienced without it. In the latest development, a startup called Nayya Health — which has built a recommendation engine to help people choose benefits, as well as an RPA-style digital assistant to help users navigate the sometimes complex waters of insurance, clinical and workplace administration when claims do need to be made — has closed a round of $55 million.

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