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Nayya Cofounder & CTO Named to Forbes 30 Under 30 2022

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NEW YORK, October 17, 2023 – Today MetLife announces a new strategic relationship with Nayya, a leading digital platform provider of benefits decision support and engagement, whereby MetLife will become the exclusive insurance carrier to offer Nayya's capabilities to employers with more than 1,000 U.S. employees on a go forward basis. By expanding its standard offering to include Nayya’s artificial intelligence-powered solution, MetLife will deliver enhanced benefits experiences to millions of individuals empowering today's workforce to make the most of employer offerings by choosing and using benefits that support their individual and evolving needs.

This announcement comes on the heels of MetLife’s latest U.S. Employee Benefit Trends Study research which found nearly half (45%) of today’s workforce say there are elements of their benefits packages they don’t fully understand. Lack of comprehension detracts from the major role benefits play in supporting the employee experience as 62% of employees say understanding how to use their benefits would give them a greater sense of overall stability and half (50%) say having it would make them more loyal to their employer.

“_While employees recognize the need for benefits, our research shows there are key barriers to employees’ understanding of what benefits are offered, how they can be used during critical moments and also year-round to support their personal needs and financial goals_,” says Bradd Chignoli, senior vice president, National Accounts & Financial Wellness at MetLife. “_Our work with Nayya will empower employees to make informed decisions and provide educational guidance to understand the value and increase use of their employer-provided benefits_.” 

As a leading provider of employee benefits in the U.S., MetLife’s relationship with Nayya complements its larger strategy to deliver simplified and holistic benefits experiences. Nayya’s benefits decision support and year-round engagement solutions will be offered at no cost to companies with more than 1,000 U.S. employees and be fully integrated within MetLife’s Upwise platform. In addition, MetLife will continue to work with other platforms that work with their customers and brokers. 

“_Through a mix of vision, culture and technology, MetLife and Nayya are embracing the challenges around benefits engagement and comprehension by joining best-in-class products with best-in-class consumer experiences_,” says Sina Chehrazi, CEO & Founder of Nayya. “_This collaboration couldn’t come at a more critical time to support today’s employees’ holistic health. Together, we’re paving the way to deliver on the full promise and potential of the U.S. benefits industry_.”

Nayya uses individual's information permissioned by users, gathered through a streamlined interface, and artificial intelligence algorithms to provide tailored and actionable recommendations across a full range of benefits including medical, dental, vision, life, disability and accident & health, pet insurance, health spending accounts, identity protection and legal plans, while considering how these products holistically work together. In addition to benefits decision support, Nayya provides on-going engagement to educate individuals and drive value of benefits throughout the year, providing proactive notifications and claims-based opportunities. MetLife and Nayya will begin demonstrating the two firms’ capabilities with customers and brokers in the first quarter of 2024.

**About MetLife** MetLife, Inc. (NYSE: MET), through its subsidiaries and affiliates (“MetLife”), is one of the world’s leading financial services companies, providing insurance, annuities, employee benefits and asset management to help individual and institutional customers build a more confident future. Founded in 1868, MetLife has operations in more than 40 markets globally and holds leading positions in the United States, Japan, Latin America, Asia, Europe, and the Middle East. For more information, visit [www.metlife.com](www.metlife.com).

**About Nayya** Founded in 2019, Nayya is a new age, software and data infrastructure company transforming the way employees understand, choose and use their benefits, driving better financial outcomes for employees and employers. Year round, Nayya analyzes data to ensure that the right benefits and point solutions are provided to employees when they need it most. Nayya’s mission is to give consumers financial peace on their best days, and confidence on their worst. Nayya is headquartered in New York, N.Y. For more information, please visit [nayya.com](www.nayya.com). 

**MetLife Media Contact:** 	
Liz Harish
929-343-7473
[elizabeth.harish@metlife.com](elizabeth.harish@metlife.com)

**Nayya Media Contact:** 	
Kate Caballero
646-932-2719
[kcaballero@nayya.com](kcaballero@nayya.com)

With nearly half (45%) of U.S. employees not fully understanding their benefits package, the new collaboration aims to increase benefits comprehension and yearlong utilization through a personalized approach.

MetLife and Nayya Team Up to Deliver Enhanced Employee Benefits Experiences

_63% of employees aren’t confident when choosing benefit plans that best fit their unique needs_

Today, Prudential Financial, Inc. announced it has formed a strategic partnership with leading benefits experience platform, Nayya, to harness artificial intelligence and data science to empower employees to make better workplace benefits decisions. The new partnership will allow Prudential clients to take advantage of Nayya’s benefits decision support tool during open enrollment, which will help employees better understand benefit options and make smart decisions.

As healthcare costs and complexity continue to increase in the U.S., many employees are confused about how to navigate their benefits in an affordable, cost-effective manner. According to recent research, 63% of employees don’t understand their benefits, despite the billions of dollars invested in benefits education by companies. Prudential is excited to offer Nayya to its clients to take advantage of their employee health and financial wellness data to provide real-time personalized benefits recommendations, as well as year-round guidance, in order to maximize benefits and help employees make the best, most affordable choices for themselves and their families.

“At Prudential Group Insurance, we want employers to be able to better educate and engage their employees during moments that matter,” said Michael Estep, Head of Product for Prudential. "We are transforming the enrollment experience by providing simple, yet powerful ways to help employers be the rock their employees can rely on when it comes to selecting the right workplace benefits.” 

"Our partnership with Prudential is a key milestone to employee empowerment. In an ever-changing world where employers are spending more on benefits than ever before, employees need to make informed decisions about their health and financial wellness," said Sina Chehrazi, Founder & Chief Executive Officer, Nayya. "Prudential’s leadership is bringing innovation to the benefits experience with scale and pace. It will change the trajectory of our industry and our ecosystem in positive ways.” 

You can view the full press release [here](https://www.businesswire.com/news/home/20230713368288/en/), and for additional information, please visit [nayya.com](https://www.nayya.com).


**About Prudential Financial** Prudential Financial, Inc. (NYSE: PRU), a global financial services leader and premier active global investment manager with approximately $1.4 trillion in assets under management as of March 31, 2023, has operations in the United States, Asia, Europe, and Latin America. Prudential’s diverse and talented employees help make lives better and create financial opportunity for more people by expanding access to investing, insurance, and retirement security. Prudential’s iconic Rock symbol has stood for strength, stability, expertise, and innovation for nearly 150 years. For more information, please visit news.prudential.com.

Prudential Group Insurance manufactures and distributes a full range of group life, long-term and short-term disability and corporate and trust-owned life insurance in the U.S. to institutional clients primarily for use within employee and membership benefit plans. The business also sells critical illness, accidental death and dismemberment and other ancillary coverages. In addition, the business provides plan administrative services in connection with its insurance coverages, and administrative services for employee paid and unpaid leave, including FMLA, ADA, and PFL.

**About Nayya** Founded in 2019, Nayya is a new age, software and data infrastructure company transforming the way employees understand, choose and use their benefits, driving better financial outcomes for employees and employers. Year round, Nayya analyzes data to ensure that the right benefits and point solutions are provided to employees when they need it most. Nayya’s mission to give consumers financial peace on their best days, and confidence on their worst. Nayya is headquartered in New York, NY. For more information, please visit [https://www.nayya.com](https://www.nayya.com).


**Media Contacts**

**<u>Prudential Financial</u>**
Marisa Amador,  
973.802.8969, 
[marisa.amador@prudential.com](marisa.amador@prudential.com)

**<u>Nayya</u>**
Kate Caballero,  
646.932.2719, 
[kcaballero@nayya.com](kcaballero@nayya.com)

Leveraging Nayya as a key component of the Prudential experience introduces data science and AI-technology to personalize enrollment with data-driven guidance and education to help them make the right benefit decisions.

Prudential and Nayya Partner to Bring Personalized Benefits to Millions of American Employees

_New advisor, Don Weinstein, joins Nayya as the company continues to scale product innovation across the U.S., following a 17 year tenure leading Global Product and Technology for ADP._

NEW YORK, May, 17th, 2023 -- Nayya Health, Inc. ("Nayya"), a leading benefits experience platform, announced today Don Weinstein joins the team as Special Advisor to advance Nayya’s proven decision support technology that helps employees make informed decisions about their health and financial wellness.

Don Weinstein comes to Nayya after 17 years at ADP, the largest payroll company in the United States, where he held a variety of leadership positions such as Chief Strategy Officer, SVP of Product Management, and VP of Corporate Strategy, achieving monumental results such as the completion of numerous strategic acquisitions, transitioning the global product management to an Agile organization and standing up the ADP Ventures group which built organic, net-new revenue-generating businesses. Most recently he served as Global Chief Product and Technology Officer overseeing all aspects of ADP’s global technology strategy and delivery.

“As a Nayya advisor, Don will provide product strategy insights by innovatively challenging the status quo to support organizational growth, while ensuring a top-tier personalized benefits experience,” said Sina Chehrazi, CEO and Co-Founder of Nayya. “Don’s experience in the Human Capital Management (HCM) space is unparalleled and we are thrilled to welcome him to the organization where his repeated success in building top-of-the-line products equips Nayya to successfully scale our mission to help millions of Americans make data-driven benefits decisions with confidence.”

Weinstein shared, “In my nearly two decades in the HCM space, benefits experience has long been neglected, but Nayya is changing that with their extensive best-in-class patents and deep technology enabling employees to make the best, most affordable benefits choices for their families.” 

**About Nayya** At Nayya, we believe there is a better way to choose and use benefits: A more transparent, less confusing way where employees feel more confident in their decisions which help drive better health and financial outcomes. We do so by enabling consumers to make informed benefits choices and interactions during open enrollment, new employee onboarding, qualifying life events, and throughout the year. It’s one of the most stressful and challenging situations consumers face – and we see that as an opportunity to build an innovative response that can help millions of Americans avoid confusion and reach their health and financial potential. Visit [nayya.com](https://www.nayya.com/) for more information.


New advisor, Don Weinstein, joins Nayya as the company continues to scale product innovation across the U.S., following a 17 year tenure leading Global Product and Technology for ADP.


Nayya Cofounder & CTO Named to Forbes 30 Under 30 2022

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